If you have a website, it’s likely that you want people to find it. Search engine optimization (SEO) is one of the best ways to get your site noticed by potential customers. One way to help improve your search rankings is by implementing schema markup in your website’s HTML code.
Canberra SEO Agency experts are here to share that as schema markup is a type of meta tag, it’s important for SEO because it can help you better control how your site appears in Google’s search results.
Schema markup is a way for search engines to better understand your content and how it should be displayed. The goal of schema markup is to help search engines understand the meaning of your site’s content so that they can provide more accurate search results.
Does schema markup Improve Your Search Rankings?
The short answer is yes, Schema markup does improve your search rankings. However, it’s a more complex question than you might think. Google and other search engines have been using schema markup for years to improve the quality of their search results.
When Google first introduced structured data, Canberra SEO Agency experts suggested that it was only available to sites that had been verified by an approved Google partner; this meant that many websites didn’t use schema because they couldn’t get it listed in Search Console.
However, there are a few important caveats:
- Schema might not be as effective in improving your site’s ranking as other SEO techniques.
- Not all search engines and directories currently support Schema markup.
- There’s no guarantee that using Schema will help you rank higher than sites without this type of markup on their pages.
Let’s Understand …. What is a Schema Markup Used For?
Schema markup is a way to add structured data to your website that helps search engines understand the content of your pages. It’s not a ranking factor, but it can help search engines understand what your page is about.
- Organizations and companies
- Events
- People
- Products \sRecipes \sReviews
- Videos
Here are some of the most common applications for the schema. However, there’s a strong likelihood that any data you have on your website will have an item:scope, item:type, and item:prop connected with it.
Why Should Implementing Schema Markup Be So Important to SEO?
The answer is simple: it helps search engines understand your page. The more search engines know about your content, the better they can serve up relevant results for users looking for information.
And by implementing schema markup on your website, you’re making it easier for Google to highlight important information about what’s going on on each page of your site.
It’s important to note that Google has said it will not use schema.org markup as a ranking signal in its search engine results pages (SERPs). However, using schema markup can help you get a leg up on your competition by making it easier for users and search engines alike to find the information they’re looking for on your site.
Benefits of Using Schema Markup
The benefits of using schema markup are numerous. The most obvious benefit is that it improves the user experience.
When you use schema, you’re telling search engines what your content is about, which means that when someone searches for your product or service and clicks on your site from the SERP, they’ll have a better idea of what to expect.
This translates into a higher click-through rate (CTR) and conversion rate because people who visit your website are more likely to be satisfied with their purchase or service experience than if they had landed on any other page.
In addition, schema markup is a way to get your product or service in front of more people. If you have an eCommerce site, for example, and someone searches for products related to yours but doesn’t specifically use the name of your brand, you can use schema to show up in those search results.
This means that more people will see your business and its offerings than if you didn’t use schema markup.
Tips for Using Schema Markup for SEO
Google uses structured data to organize websites, and it can help your SEO efforts. Schema markup is the best way to let Google know how your site is organized so it can be more easily understood by search engines.
Go to Google’s Structured Data Markup Helper.
To get started, go to Google’s Structured Data Markup Helper. This tool lets you generate the markup for your website and then copy and paste it into your site’s HTML code.
The first step is setting up your JSON-LD file. You can do this by clicking on the “JSON” tab in the left sidebar, which will open a text editor with some sample data already filled in:
A simple example of how this might work is if you have a recipe website and want to include recipes from other websites in your search results. You could create an item that describes all of those recipes using schema, then link each one back to its original source using rel= “canonical”.
Select the Type of Data.
The next step is to select the type of data you want to markup. This will depend on your business and what’s relevant for your site. Here are some common types of data that businesses might use:
- Contact Information (including phone number and email address)
- Product or Service Information (including price, availability, etc.)
- Reviews from Customers or Partners
Paste the URL You Want to Markup.
If you’ve done your keyword research and know what terms to target, great! That’s a huge time-saver.
Just copy the URL of the page you want to markup and paste it into the box provided on Google’s Structured Data Markup Helper page. Then click continue.
Select the Elements to Mark Up.
Select the elements you want to mark up in your Schema markup (there’s a lot). The best way to do this is by using the search box in Google Search Console and running queries for keywords you are targeting, then clicking on individual results and looking at their markup. You can also use tools like MozBar or hire SEO Agency which show how to use different types of schema on websites.
Create the HTML.
Once you have the elements you want to mark up, create the HTML. Google’s Structured Data Markup Helper provides a template for each type of schema, and it’s pretty easy to copy and paste that into your website. Just make sure that you’re paying attention to which element in the template goes where on your site.
Add Schema Markup to Your Site
- Add schema markup to the head of your site.
- If you want to add markup for a single page, add it in the HTML element.
- If you want to add markup for multiple pages or all of your collection’s pages, add it in the element on your front page or collection URL (you can only use one base per site).
Test Your Schema.
As with any SEO strategy, it’s best to check that your schema markup is working properly before you start implementing it. You can run a meta tag test on Google Search Console and check your structured data report in the search console (note: this report is only available to verified accounts).
The most important thing you can do is to test your schema. Make sure it’s working before you start using it, and then keep testing every time you make changes to your site.
Conclusion
Ultimately, the best thing to do is find a few different types of schema markup that you can use and implement on your site. You should also look at whether any new types of markup are being used by your competitors and try implementing those yourself. After all, this is an ever-evolving practice!