Tue. Jun 18th, 2024

From the moment you open your Instagram account, you need to have a good idea of the people you intend to attract as your followers. Therefore, you should ask yourself these four questions:

What is my brand or product?

To whom is my product or brand designed?

What is my desired audience looking for?

How am I going to attract these people?

Answering these questions will let you know what your Instagram followers like to see in their feed, the specific time they are online, and the tone of voice you can use to best relate with them. In addition, the style of voice will help you right killer captions.

Once you have an idea of your ideal audience, look for other popular Instagram accounts that best serve them. For example, if you are a designer of men’s clothing, then accounts for men’s events, fashion, and other clothing designer accounts will have your target Instagram followers. Find the funds that are active and engage with their content. Comment on their photos and videos, follow their followers and interact with other users in their words. It would be best to get their attention before they follow you.

Hashtags can also help you find your desired target audience. This is because they have the same interests as you. Search for the keywords relating to your brand in the search bar. The keyword must have a hashtag as a prefix. For example, if your account is about promoting your jewelry business, you can search for tags like #bracelet, #diamond, #goldring, and other words that relate well to your brand. This will take you to conversations that match your interests, and you can use this to engage and increase your Instagram followers.

Make Your Account More Accessible and Cathy

Using the power of social media to grow your business is no longer a unique idea. There are several business accounts on Instagram – over 25 million, to be exact. Your page could very easily get lost in the “crowd.” Therefore, you must make your page as reachable as possible. Thankfully, there are several ways to do this.


You could incorporate searchable keywords into your account to get more Instagram followers. Unfortunately, there are only two places on your Instagram account to implement keyword optimization: your name and handle. Adding a relevant keyword or phrase to your name or handle will make your account more accessible. In addition, it will help your potential followers to stumble upon your budget. For example, The XYZ Café’s handle could be @thexyzcoffeeshop, allowing them to get found when someone searches for a ‘coffee shop.’ Also, note that your profile names and aliases should be consistent across all social media platforms so that followers can find and follow you on Instagram.

AR Filters

Another exciting way to drive traffic to your page is by using AR filters. Those bunny ears or puppy eye filters that people add to their selfies and Instagram stories? Yes! But how can they increase traffic to your page? It’s pretty simple. All you have to do is create a filter that looks interesting enough to use. If it is non-promotional, anyone can access it in the Instagram Story effects gallery. Whenever anyone uses your filter, your account name will become visible at the top left of the screen as a clickable icon, thus leading to visits to your profile. Hence, you get more Instagram followers.

Instagram Nametags

Nametags are Instagram-specific QR codes that users can scan to follow you instantly. Using nametags is a highly effective way to increase your follower count. Instagram nametags can be displayed on posters, other marketing collateral, networking events, conferences, etc. By using nametags, you’re helping people quickly scan and follow your page on the spot. Similarly, they could be printed onto product packaging or receipts so that customers who have bought from you can track your account and buy from you again without having to go through the hassle of searching for your buy instagram followers singapore.

Use Engagements

Communication is critical if you want to grow your Instagram followers. But before I explain how to increase followers on Instagram through engagements, you should know that your followers only see 30% of the content from the people they follow. So if you have more meetings in your Instagram post, the higher it will appear in your follower’s feeds.


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