When we are talking about SEO ranking, there’s almost nothing that can be considered more important than web traffic. Why? It helps increase your business’s conversion rate, the number of potential customers, and your site’s overall visibility! But, how do you generate quality traffic on your website?
Well, if we’re being honest, boosting traffic on your website is difficult, especially if you don’t know where to begin. So, to help you a little, we have provided a thorough guide here. Make sure to follow through with us till the end.
How To Increase Web Traffic On Your Website?
You have to follow five golden rules to increase web traffic on your site. These are –
Promote Your Blogs
When it comes to increasing the visibility of your blogs, nothing can offer better results than blog promotion. Here are a few ways to do so –
- Answer others’ questions on Quora and include your website’s link tactically.
- Perform internal linking on your website.
- Post on niche-related subreddits.
- Share your blogs on your social media profile.
- Repurpose your content and focus more on offering solutions through the same
Promoting your blogs properly can help you pique the interest of your brand’s followers and gradually increase quality traffic to some extent.
In essence, guest posting is all about writing a blog or an article on someone else’s website. So, if you are writing for another person, how would it help you increase quality traffic?
Wait, let us explain a little.
When you write a guest post, and it gets published, the publisher will provide you with a backlink to your website. So, when a reader clicks on it, they’ll be redirected to your site.
In addition, the backlinking strategy can also help you boost the authority of your website. So, it will be easier for you to rank higher than usual and gain visibility.
And, the more visible your website is, the higher its traffic generation will be!
But what would you do if you were not skilled enough in terms of writing? In that case, we will ask you to buy guest post. This way, you would not have to waste your time and focus on the business at hand.
Online Ad Campaigns
The procedure of advertising your website can be performed through several means. For example, if you are looking for quicker results, social media advertising or paid search can benefit you.
On the other hand, paid publication and display advertising can also be viable options if you have enough budget. By running online campaigns simultaneously, you can –
- Increase your brand reach
- Attract more visitors
- Provide required exposure to your projects
But, remember, every marketing channel comes has its own disadvantages and advantages. So, before you choose any of them, make sure to determine your business objectives and budget.
Focus On Your Headlines
The headline of your content will be the first thing that your readers will see before checking out anything else. So, if you write something bland and ordinary, it will be almost impossible to engage your readers properly. And, if you cannot connect with them, you won’t be able to increase quality traffic.
Here are some tips that you can use to write compelling headlines –
- Use numbers on the headlines and place them at the beginning. (for example, “6 ways to grow your blog organically”)
- Try to teach something useful. (start with “A beginner’s guide to…”)
- Curate a sense of necessity. (“… You want to know about right now”)
Aside from this, we would also ask you to be specific and concise when writing a title. Only include what you want to talk about in your article. Also, don’t forget to keep the headline within 60-65 characters. Otherwise, it will not be SEO-friendly anymore.
Go For Long-Tail Keywords
Have you already covered popular and high-intent keywords in your content? Then, it’s time for you to target long-tail key phrases.
Usually, when a regular person searches for something on Google, they tend to form the whole term in a question format. And, trust us, it tends to include at least around eight to nine words. So, when you are writing on a topic, make sure to find these long-tail keywords and incorporate them into your content.
Try Referral Traffic
Trying to convince others to get a link on your website can be tricky and sometimes discouraging. So, instead of doing so, you can try creating something that prompts others to link to. Here are a few tips that might be ideal for you –
- Incorporate your website with online directories
- Leverage Facebook, Instagram, and other social media platforms
- Comment on blogs and offer your expert insights on the topic (include a link to your blogs a bit strategically as well)
- Stay active on the industry- or niche-based forums
- Publish or sell infographics
By using these techniques, you can get referral traffic pretty quickly!
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Responsive and Fast Design
According to a report, almost 57% of people tend to leave a site if it takes more than three to five seconds to open. Hence, No matter how informative your website is, you will not be able to increase quality traffic if it isn’t fast. So, if you want to increase quality traffic, you have to make your site more responsive.
Here’s how you can do it –
- Use optimized and responsive images in your blogs
- Consider using small screen-friendly fonts
- Work with a fluid grid
- Set responsive breakpoints
- Develop your websites for touchscreen devices
- Try a lightweight theme
- Don’t use numbers on your website or webpage URLs
- Minify JS, HTML, and CSS
In some cases, choosing a better hosting provider can also help you a little in this aspect.
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So, now, we will end our article on how to increase quality traffic through legal means. Above here, we have offered seven different tactics to help you in this regard. However, if you are still confused about something, do not forget to ask us all about it.
Also, if you have any suggestions, let us know about them in the comment section below. We would really appreciate it!