Case study writing are an excellent way to sell your products or services. Write a one- to five-page summary of how you were able to solve your client’s problem using a success story in which your company’s products or services successfully solved the problem. You are demonstrating the worth and efficacy of your services or products in this manner.
Customers in the future need this kind of information. You can demonstrate the value of your products or services by sharing a success story with a previous client. Potential customers want to know how your products and services can help them solve their problems. A professional case study writing service might be all potential customers need to convince them to do business with you.
Best Case Study Writing Service With Strategy
That is why it’s ideal to utilize a Peruser-Focused Way to compose your contextual investigations. By using this strategy, you can write your success story from the perspective of the reader—a potential customer—who will be reading the case study.
Who Is Your Target Market?
Define your case study’s market(s) first. Which clients, in which needs, would you say you are attempting to dazzle with your example of overcoming adversity? Will your case study be about your work for a large, well-known company or organization? Or will the customers in your case study be from a particular market or a subset of a market?
Both kinds of case studies are essential. General case studies demonstrate your company’s adaptability to various prominent industries, such as hospitals, universities, and government agencies. You can target potential customers within the same markets with market-specific case studies.
Select a client company’s success story that appeals to the markets you’ve identified for your case study writing service. Choose a success story in which you solved a problem for a high-tech client, for instance, if your case study is aimed at high-tech customers.
Who Is Your Peruser?
Which position will your readers hold at their workplace? Are they in charge? The CEO? Who is in order of technology? The Director of Operations for the Business? Who is the head of sales and marketing?
Consider whom you have dealt with in the past. Take a look at the client organization that will be the focus of your case study. Who were your coworkers there? Which chief or supervisor settled on the immediate decision to connect with your organization? Who decided to purchase? Executives and managers from other businesses of the same caliber will read your case studies.
I’ve learned a trick by reading the brief biographies of the executives and managers you’ll discuss in the case study writing service on your client company’s website. Your case study’s readers will likely have similar experiences, duties, and responsibilities.
How Well-Versed Is Your Reader?
- How well-versed is your reader in the fundamental ideas behind your products or services?
- What information do they have regarding your solutions? What are they unaware of? How much data will you need to provide them?
You won’t need to go over the fundamentals with your readers if they are already familiar with your technology or products. Instead, you can concentrate on the client company’s benefits and the technical aspects of your products or services.
The “bottom line,” or the problems you solved for the client, cost savings, ROI, total cost of ownership, etc., will be more important to your readers if they are CEOs or other executives. There is no need to go into excessive technical detail. However, you should be cautious not to assume that a CEO or executive automatically knows your products or services. You should show them some fundamental ideas.
I once received a case study draft from a high-tech executive with one section crossed out. He commented in the margin, “We don’t have to make sense of this. This component of technology is already familiar to everyone.
I wrote him back, “This section of the technology is familiar to everyone in your sector. However, we are targeting CEOs of businesses, real estate executives, and hospital boards with your high-tech solutions. They have never used this technology before. In this way, we really want to clear up the ideas for them.”
Prepare for Readers’ Inquiries
A case study writing service should answer specific questions about your product or service that your reader may have. Let’s say you’re writing a case study for a software product for the network. The following inquiries might come from the reader:
- On a company network, how is this software product installed?
- How will this software’s features help our employees perform their jobs more effectively?
- What benefits can we anticipate from using this software?
- These questions can be easily adapted into an “interview questionnaire” for use during the case study’s interviews with the client company’s employees. For instance:
- How was the software installed on the network of your company?
- How did your employees make use of particular software features? What objectives or tasks did they achieve with the software?
- What advantages did your business derive from utilizing the software? Expanded efficiency? Is the time-to-market faster? Etc.)
About Author
Bethany is a digital marketing strategist at Digitalize Vision. She specializes in developing effective digital campaigns that connect your business with current and potential customers. She is passionate about creating positive digitalize relationships with clients and providing them with the most effective marketing solutions possible.